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     When the Dallas Mavericks first joined the National Basketball Association as an expansion franchise in 1978, the team sported a simple logo comprised of a kelly green basketball and a royal blue "M" sporting a white cowboy hat - the signature look of the team's owner, local entrepreneur Don Carter.

     It's time the Mavericks moved away from the dated Horse logo and revisited their roots. The proposed identity is a modern, clean homage to the original Mavericks identity (sans the groovy 70's font), and cuts to the core of the Maverick spirit. Check out the images below to see the proposed identity of the Mavericks in 2020.

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     The franchise changed hands at the turn of the century, and the team took on a new look - one that hasn't changed in nearly 20 years, and has become one of the least enticing in the league. While their former superstar Dirk Novitski retired after the 2018 season, there is a new shining star on the rise in Luka Doncic, a 21-year-old Slovenian with lots of potential. 

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  • New logo evokes retro Cowboy "M" logo but with modern feel

  • Tipped hat & bandana "Maverick" & "Lone Star State" symbolism

  • Font updated to reflect Dallas Maverick aesthetic

  • Color palette returns to Royal & Kelly Green roots

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Thanks for stopping by!

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