OKLAHOMA CITY THUNDER
The Oklahoma City Thunder may not have any NBA championship titles to their name, but they do have one title in their possession - least-liked logo in the league. Countless fan surveys have shown the Thunder as the least liked logo in the NBA, which is a steep drop off from the popularity of their former logo, when the team played as the Seattle Sonics.
The proposed logo update created as a result of this logo case study is a brand new direction for the franchise, with an emphasis on their midwestern home and the rolling thunder over the plains, where the team gets its namesake.
The Thunder are in need of a top to bottom upgrade, one that might make their fans forget the fact they walked away empty-handed from the 2012 NBA Finals. Now led by new-guy-in-town Chris Paul, OKC remains a contender in one of the most competitive NBA seasons to date. The Thunder need to update their identity to shed the least-liked logo title before they can pursue a championship one.
New visual identity centered around Thunderstorm 'Doppler Radar' logo
Custom font to give a more 'Oklahoma' aesthetic
New custom 'OKC' tertiary logo mark
Introduction of team nickname "Boom Town" on alternate jerseys